Professional Obligations

We take our professional responsibilities very seriously. We adhere to the letter and spirit of conducting business under the terms of the ESOMAR Code of Marketing and Research Practice. Wherever there are additional national requirements, these requirements take precedence when carrying out research within a specific country.


Employees have a duty of confidentiality both towards the Ipsos group and towards client-related work.

Data Protection

Data privacy and data protection legislations differ across countries; we abide by a set of principles protecting the individual, collecting data only for specified and legitimate purposes, based on fairness and transparency

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