Our Vision

Ipsos is dedicated to a single line of work: survey-based research. Ipsos is divided into five areas of specialization.

For the past forty years we have been loyal to this unique positioning, which has made Ipsos game changers  in the research industry; a company that is both talented and respected we are proud to work in our chosen profession.

Today, we are determined to grow Ipsos as our customers' preferred research company. By specializing, we are able to provide our clients with the finest services, built on expert teams devoted entirely to their research needs. Specialization gives us a key competitive edge over our rivals and creates a unique link between our research teams and our clients, to whom we provide unquestionably greater quality service.

We are passionately curious about people, markets, brands and society. We aim to deliver actionable insights that make our world easier for our clients to navigate and thrive in. Security, simplicity, speed and substance are at the heart of everything we do.

By nurturing a team focused culture of curiosity and innovation, we continue to attract the best and brightest in the profession: talented and enthusiastic professionals with passion and desire to influence and shape the future of market research.

Each country and line of business is an integral part of the Ipsos world, adhering to the same shared values and principles. Together, we pursue our projects not only with continuous effort, but with a willingness to call things into question, to innovate, to cooperate and to learn from our different experiences.

Together we are making Ipsos a company that is different and profitable, one whose rapid growth is benefiting us all, clients, employees and shareholders alike.

Join us – become a game changer.

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