Our Values

Our values are not mere words on paper; we actively seek to live by them, by putting them into practice in all we do.


  • We demonstrate the highest ethical standards and principles.
  • We are independent, objective experts delivering reliable information to our clients.
  • We are respectful, honest and transparent with ourselves, clients and colleagues.
  • We say what we do and we do what we say. We only commit to what we can deliver.
  • We value all kinds of diversity, as it reflects the wider society in which we operate.


  • We are curious about the world around us.
  • We ask the right questions, we seek the new and unexpected.
  • We love to learn, read, listen, search and research and analyse data with passion.
  • We think deeply to go beyond the obvious and we take nothing for granted.
  • We challenge how things can be improved for the benefit of Ipsos and our clients.
  • We are passionate about what we do and we do it all to assist our clients to better understand people, markets, brands and society.


  • All of us are smarter than any of us.
  • We work in diverse teams comprising clients and colleagues. Together we navigate the world towards common goals and with open minds.
  • We foster a culture of continuous improvement by sharing knowledge and expertise freely and generously, and we learn from each other.
  • We actively explore opportunities to work openly across our specialisations and our countries and promote internal mobility and promotions.
  • We contribute to Ipsos training programmes as participants, trainers and/or mentors.

Client First

  • We put clients first. Always. We focus on longterm partnerships and we understand our clients’ businesses as if they were our own.
  • We are responsible and accountable for providing our clients with the best solutions across our specialisations.
  • We go beyond the research to bring insights that enable our clients to make smarter decisions. We always have a point of view.
  • We deliver on our promises; on specifications, time, and budget. Right on time, the first time.
  • Clients’ needs take precedence over other internal priorities. We go the extra mile for them.

Entrepreneurial Spirit

  • We are different. Our culture encourages individuals to try different, innovative ideas. 
  • We are motivated. We work hard and smart, and we are able to act quickly and decisively when required.
  • We love a good challenge. We never give up. We are confident, tenacious and disciplined.
  • We are results oriented. We spend the company’s and our clients’ money carefully.
  • We take individual responsibility for changing the game.

    our goals

    our vision

    working at ipsos