Ipsos is structured around expertise in five specializations:- brand, advertising and media research, loyalty research, marketing research, public affairs research, and survey management. This specialized-based approach makes us game changers, approaching research from a different angle vs. our competitors.
Our core activity consists of asking the right question of the right people, i.e. those that enable the people we interview to express their opinions, desires and expectations. It also consists of observing, listening and analyzing; this is what our experts in qualitative and quantitative research do every day.
Our specializations are served by five global brands:
- Ipsos Connect – The Media and Brand Expression Research Specialists (Ipsos ASI and Ipsos MediaCT merged to become Ipsos Connect)
- Ipsos Marketing – The Innovation and Brand Research Specialists
- Ipsos Public Affairs – The Social Research and Corporate Reputation Specialists
- Ipsos Loyalty – The Customer and Employee Research Specialists
- Ipsos Operations – The Data Collection and Delivery Specialists